⚠ Public Awareness Campaign
DON'T
FALL
FOR FEET.
It starts as curiosity. It ends as obsession.
"I thought it was harmless. I was wrong." — Anonymous, age 23
↓ scroll to learn the truth ↓
PROTECT YOUR MIND · PROTECT YOUR FUTURE · FEET ARE NOT INNOCENT · THEY CAN TAKE EVERYTHING · RECOGNIZE THE CYCLE · YOU CAN ESCAPE · DON'T BE THE NEXT MAX YERA · PROTECT YOUR MIND · PROTECT YOUR FUTURE · FEET ARE NOT INNOCENT · THEY CAN TAKE EVERYTHING · RECOGNIZE THE CYCLE · YOU CAN ESCAPE · DON'T BE THE NEXT MAX YERA ·
1 in 7
develop an obsessive pattern
68%
report relationship damage
$4,200
average annual money wasted
3 yrs
average time before seeking help

THE CYCLE
IS REAL.

1

You Look

Seems harmless. Just a passing curiosity. "Everyone has something weird they find interesting," you tell yourself. This is the lie that opens the door.

2

You Like

The brain releases dopamine. It feels exciting. New. Different. You come back for more — just once more, you say. Your brain is already rewiring.

3

You Need More

The same things don't hit like they used to. You search deeper, spend more time, more money. It's become a daily habit. You cancel plans to stay home.

4

You Lose Control

It starts defining how you see other people. Relationships become transactional. You're irritable when you can't access it. You lie about what you're doing.

5

You Lose Yourself

The person you were — motivated, social, goal-oriented — is gone. You look in the mirror and don't recognize who's staring back. This is the Max Yera stage.

Featured Case

THE STORY OF
MAX YERA

STORIES FROM
SURVIVORS

Before
  • Engineering student
  • Dean's List
  • Had a girlfriend
  • Gym 4x/week
After
  • Failed 3 courses
  • Broke up, isolated
  • Stopped going out
  • Spent $600/mo online
"I told myself it was just a hobby. By year two I was skipping class to stay online. My girlfriend found my history and left. I don't blame her."
— Tyler R., 24, Ohio
Before
  • Sales manager
  • Active social life
  • Saving money
  • Confident
After
  • Lost job for distraction
  • Stopped seeing friends
  • Drained savings
  • Deep shame spiral
"The shame was the worst part. I couldn't tell anyone. I was living a double life and the fake one started costing more than my real one."
— Marcus D., 29, Atlanta
Before
  • College sophomore
  • Close friend group
  • Healthy mindset
  • Played sports
After
  • Dropped out
  • Ghosted friends
  • Severe anxiety
  • Sees therapist now
"I dropped out in my second year. Not for drugs or alcohol — for this. Nobody takes you seriously when you say that but it absolutely destroyed me."
— Anonymous, 22, Texas
Before
  • Married with kids
  • Good provider
  • Present father
  • Stable finances
After
  • Separated
  • Kids rarely see him
  • $12,000 in debt
  • Working on recovery
"My wife found out. The look on her face isn't something I'll ever unsee. I'm fighting every day to get back to who I was before all of this."
— Kevin M., 38, Portland
Before
  • Aspiring musician
  • Recording music
  • Online following
  • Optimistic
After
  • Abandoned music
  • Lost followers
  • Creative block
  • Regret every day
"I had a real shot at something. Instead I spent three years pouring time and creativity into the wrong thing entirely. The music still isn't back."
— Jordan S., 26, Nashville
Before
  • High school athlete
  • Full scholarship offer
  • Team captain
  • Bright future
After
  • Declined scholarship
  • Lost team respect
  • Quit sports entirely
  • Regrets it daily
"I had a full ride to college for baseball. I let it go because I was too deep in my own head, too consumed. I turned 21 and had nothing to show for it."
— Derek P., 21, Florida

"The hardest part isn't admitting you have a problem. It's admitting how much of your life you handed over to something you were too ashamed to even name."

— Recovery community member, shared anonymously
FEET CHANGE A MAN · DON'T LET IT HAPPEN TO YOU · DENIAL KEEPS YOU TRAPPED · TALK TO SOMEONE · SET BOUNDARIES · BUILD YOUR LIFE BACK · FEET CHANGE A MAN · DON'T LET IT HAPPEN TO YOU · DENIAL KEEPS YOU TRAPPED · TALK TO SOMEONE · SET BOUNDARIES · BUILD YOUR LIFE BACK ·

FEET ARE NOT INNOCENT.
THEY CAN TAKE EVERYTHING.

Protect your mind. Protect your future. Protect the people you love.

THE
DANGERS

🧠
Distorts Your Mind
Rewires how you perceive people. Normal interaction starts feeling insufficient. Reality stops competing.
💔
Destroys Relationships
Partners find out. Friends grow distant. Family notices the change. The isolation compounds everything.
💸
Drains Your Finances
Subscriptions. Purchases. Platforms. It escalates. Survivors report thousands wasted — money they needed for real life.
🎯
Kills Your Ambition
Goals fade. Projects stall. Deadlines miss. The brain prioritizes the dopamine loop over the hard work that builds a real future.
😔
Breeds Deep Shame
You can't talk to anyone about it. The shame becomes its own prison, trapping you in secrecy that makes the problem worse.
🪞
Changes Who You Are
Personality shifts. Confidence vanishes. People who knew you before won't recognize who you've become. Some never come back.

This campaign is not about judgment. It is about awareness. Obsession is treatable. Recovery is real. But it requires you to be honest with yourself first.

YOU CAN
ESCAPE.

01

Recognize the Problem

Denial is the first wall. If you've read this far and felt something, that's your gut talking. Listen to it.

02

Talk To Someone

A therapist, a counselor, a trusted friend. You don't have to say it perfectly. Just say it. The silence is what keeps it alive.

03

Set Hard Boundaries

Block. Delete. Uninstall. Restrict access. Every barrier between you and the behavior is a vote for your real life.

04

Rebuild With Purpose

Pick up what you dropped. Call the people you ghosted. Return to the goals that got buried. The version of you that existed before is still in there.

"I got out. It took 14 months of therapy and a complete social media detox. The person I am now barely recognizes what I was doing back then. There is a life on the other side of this."

— Recovery story, shared with permission
NEED HELP? YOU'RE NOT ALONE.
1-800-428-3641
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DON'T BE THE NEXT MAX YERA · SAY NO TO OBSESSION · SAY YES TO A BETTER YOU · DON'T BE THE NEXT MAX YERA · SAY NO TO OBSESSION · SAY YES TO A BETTER YOU · DON'T BE THE NEXT MAX YERA · SAY NO TO OBSESSION · SAY YES TO A BETTER YOU ·